ORGANIZATIONAL and product branding
Our clients have had a wide range of brand-related objectives: launching a new brand, refreshing one that’s lost its competitive mojo, extending into new geographic or demographic areas, signaling leadership or strategic change to the market, etc. In all of these cases and more, we develop brand strategies that position the client clearly, compellingly and effectively in the hearts and minds of their target consumers.
Brand architecture
We work with clients to improve the relationships between organizational, divisional, geographic and product brands - so that brand-building resources, customer experiences and business results are all optimized.
Consumer insights
Using a range of research methods, we get at the heart of what a client’s target customers believe, how they behave, what drives their purchase decisions, and what they have to hear and experience to say yes. Then we help our clients act on that understanding in a way that drives revenue and growth.
Communications and marketing strategy/implementation
Even in today’s visual world, brands need stories and messaging to bring them to life. We develop and implement cross-media marketing and communications strategies to create awareness and understanding of – and loyalty to - our clients’ brands.
Creative expressions of the brand
We know that strategy is just the beginning. So we offer our clients a full range of creative capabilities, including:
- Visual identities: logos, business applications, packaging, signage, etc.
- Verbal branding: names and taglines
- Website design, development and content creation
- Digital and print marketing pieces
EMPLOYEE BRAND ENGAGEMENT
We think that it’s just as important to activate a new brand inside our clients’ organizations as it is in the marketplace. Maybe even more so. We develop dynamic brand engagement programs for employees at all levels so they fully embrace and commit to the new brand, and understand their individual roles in creating seamless and on-brand experiences.